Recent overseas employment law cases involving social media have been brought to our attention by the media with such headlines as:
“Job seekers asked for Facebook passwords”
“Executive forced out of job over LinkedIn CV”
“Can your employer claim your social media connections?”
A brief examination of these cases highlight some trends that New Zealand employers should prepare for.
Facebook and recruitment
In the US a candidate was asked for his Facebook username and password during a job interview. As a result he refused to provide the information and withdrew his application. Questions have been raised about the legality of that practice, leading some States to consider legislating against the practice. Since the rise of social networking in New Zealand, it has certainly become practice by some companies to review “publically” available Facebook profiles and other sites to learn more about candidates. This is arguably in breach of the Privacy Act and in any event the accuracy of the information collected should be questioned.
Employee CV on LinkedIn
In the UK, a human resource executive is claiming that he was “forced out” of his job after a dispute with his employer over his profile on the professional networking site LinkedIn. As well as loading his CV onto the LinkedIn site, he also ticked a box to register an interest in career opportunities. He resigned following a disciplinary meeting, where he was accused of “inappropriate use of social media”. The case raises issues over how employees use websites such as LinkedIn.
Who owns your social media connections?
In the US Noah Kravitz, is being sued by his former employer, who is seeking damages because he failed to relinquish his Twitter account when he left the company to work for a rival. The company has claimed that it had invested in growing the number of followers that Mr Kravitz had on Twitter and the account was its property. In the UK in 2008, a recruitment consultant was ordered by the Court to hand over his LinkedIn account to his former employer. It was ruled that the information constituted confidential information gathered during his work and therefore the employer had a right to access the account.
These cases highlight the importance of employers investing in a Social Media policy. Please feel free to contact me to discuss drafting a policy for your company.